Blogging: What Is It Good For? Absolutely Everything

In a world where everyone has a smartphone and access to expressing their opinions, blogging has become the cornerstone of professionals getting their advice out to the public. Blogs can be a great marketing strategy for very minimal cost (if any!) to boost your business, while also educating the reader at the same time.

The important factors in writing a successful commercial real estate blog boil down to five key concepts:

1. Write on topics that are popular and relevant to the current market. Commercial real estate, like any other business, has trends - make sure to keep up with the current market and educate yourself and your audience on what’s up and coming.   
2. Include key words or jargon that will show up in a search engine. Make use of the #hashtag - this allows your content to appear in similar searches, thus boosting your audience.
3. Focus on one key topic to drive home your message. To keep an audience focused, it is always good practice to focus on one topic. Readers can get lost in a sea of information if you are jumping from one thing to the next. 
4. Keep the topic general and do not focus on yourself. Readers are looking for answers specific to themselves. Simplifying your blog so that it's easy to comprehend is also important. Relating to the reader is a must if you want to keep their attention.
5. A good blog answers your readers questions. Make a habit of writing down questions you think your readers are asking. Incorporate these questions into your blog.

Why blog? The answer is simple - it generates more leads to your business while also establishing you as an expert on the topic at hand. People tend to find bloggers more credible on a subject if they are willing to go out there and express their opinion on a matter. It is important to be consistent with how often you blog and allow a comments section for readers to give their feedback. This will establish your blog as brand and generate more leads to successfully increase your business.

Starting a blog doesn't have to be difficult. There are multiple outlets online for creating your own blog. Spend a couple hours each week writing down your thoughts and before you know it, you too will be a #blogmaster.

Peter Lombardo
(504) 838-0001
plombardo@nolacommercial.com